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Global Footprint of the Beer Sector

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The beer sector is truly global, and involves a range of organisations responsible for brewing, marketing, distributing, and selling beer to millions of adults of drinking age across the globe. In carrying out these activities, businesses stimulate a significant economic footprint across all corners of the global economy.

In this microsite, Oxford Economics present the results of our study for the World Brewing Alliance on the global footprint of the beer sector. This is assessed by looking at the global impact of the production and sale of beer, the supply chain, and the consumer economy. These impacts are quantified for 2015, 2019 and 2023. Please download our report for further information.

Global impact

To calculate the global economic footprint of the beer sector, we combine country-level analysis for 76 countries with an aggregate estimate for the rest of the world.

Global Impact GDP
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Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in all 185 countries around the world.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

GDP impact by sector

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

Global Impact Jobs
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X

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in all 185 countries around the world.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

Employment impact in by sector

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Global Impact Tax

Brewers: $

Plus.

Downstream value chain: $

Plus.

Beer sales tax: $

*Including excise and VAT

Plus.

Total: $

*Subtotals may not sum to totals due to rounding

All values are measured in 2023 prices and exchange rates

In

All values are measured in 2023 prices and exchange rates

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GDP in
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X

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in the 76+ countries included in the country analysis.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

GDP impact in by sector

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

GDP Impact

Relative share in the value chain

Jobs in
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X

Direct: The economic activity that brewers, beer distributors, retailers, and hospitality firms (the beer sector) generate at their operational sites.

Supply Chain: The economic activity that the beer sector supports in the supply chain by purchasing inputs of goods and services from suppliers.

Wage-induced: The economic activity the beer sector stimulates by paying its staff wages and supporting wages along the supply chain.

Supply chain investments: The capital spending by the beer sector’s suppliers.

Downstream value chain: The distributors, retailers, and hospitality firms that get beer into final consumers’ hands.

Beer sector: The brewers, beer distributors, retailers, and hospitality firms in the 76+ countries included in the country analysis.

Brewers

Downstream value chain

Beer sector

Figures may not sum due to rounding

Employment impact in by sector

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Employment Impact

Relative share in the value chain

Tax in

Brewers: $

Plus.

Downstream value chain: $

Plus.

Beer sales tax: $

*Including excise and VAT

Plus.

Total: $

*Subtotals may not sum to totals due to rounding

All values are measured in 2023 prices and exchange rates